Ep. 50 | Tracey Wheeler | Wicked Good Cupcakes
In this episode of the Realistic CEO Podcast, the host interviews Tracey, co-founder of Wicked Good Cupcakes. Tracey shares the story of how she and her daughter accidentally started their successful cupcake business, eventually landing a deal on Shark Tank and selling the company to Hickory Farms. Tracey discusses the challenges of starting with no experience, the importance of overcoming obstacles, and the value of persistence. She also touches on the power of manifestation and the nuances of making profitable business decisions. Tune in to hear her inspiring journey and gain insights into running a successful entrepreneurial venture.
00:00 Introduction: The Dream of Becoming a CEO
00:23 Welcome to the Realistic CEO Podcast
00:36 Interview with Tracey: The Birth of Wicked Good Cupcakes
01:59 Challenges and Breakthroughs: From Kitchen to National Security Threat
06:35 Shark Tank Experience: The Turning Point
07:47 Life Before and After the Business
16:12 Navigating Business Growth and Challenges
21:31 The Decision to Sell and Moving Forward
33:09 Final Thoughts and Farewell