Ep. 69 | Andrea Bordenca | DESCO/Venture Way
In this episode of the Realistic CEO podcast, join us as we dive into the inspiring journey of Andrea Bordenca. Andrea shares her path from dreaming of becoming a CEO at a young age, to taking over her family business, Desco Service, under challenging circumstances. Learn about the importance of creating an inclusive and collaborative workplace culture, overcoming skepticism in a male-dominated industry, and balancing personal struggles with professional growth. Andrea also provides valuable advice for aspiring CEOs, including the significance of surrounding oneself with supportive and honest individuals, and the impact of personal development through intentional relationships and coaching. Don’t miss this insightful conversation packed with lessons on leadership, perseverance, and the power of community.
00:00 Introduction: The Dream of Becoming a CEO
00:29 Meet Andrea Bordenca: Multidimensional Leader
01:02 Creating Inclusive Spaces and Leading Desco Service
03:09 The Journey to CEO: Overcoming Challenges
09:53 Building Confidence and Setting Boundaries
19:16 Advice for Aspiring CEOs
20:16 Seeking Guidance and Learning from Others
20:35 Balancing Work and Family Life
23:25 Overcoming Personal Struggles
25:04 Starting from Scratch: Embracing Writing
26:07 Challenges in a Male-Dominated Industry
28:57 Implementing Standards and Improving Business
31:36 Building Confidence and Overcoming Doubts
35:16 Fun Facts and Favorite Books
38:30 Conclusion and Final Thoughts