In this episode of the Realistic CEO Podcast, host Michael interviews Mark French, the Chief Revenue Officer of The Republican. Mark shares his journey from an advertising assistant to a leadership role, emphasizing the importance of hard work, creativity, and genuine care for clients. He discusses how he navigates an ever changing media environment, builds client relationships, and leverages both print and digital advertising. Mark also provides valuable advice for those starting in sales and reflects on the challenges he's faced in the industry. Ending on a personal note, Mark reveals his love for adrenaline pumping activities and his current pursuit of a private pilot's license.

00:00 Introduction: The Dream of Becoming a CEO

00:22 Welcome to the Realistic CEO Podcast

00:28 Guest Introduction: Mark French

00:41 Mark's Role and Responsibilities

01:41 Journey into the Advertising Industry

03:38 Building Client Relationships

06:49 Effective Advertising Strategies

08:19 The Relevance of Newspapers Today

10:22 Navigating the Digital Media Landscape

12:23 Advice for Small Business Advertising

16:43 Leadership Qualities and Challenges

19:42 Achieving Sales Success

20:20 Transitioning to Major Accounts

21:03 Keys to Sales Excellence

24:40 Challenges in Sales

25:48 Digital vs. Traditional Media

27:02 Finding the Right Audience

34:02 Adrenaline Junkie Adventures

35:13 Conclusion and Farewell