12/26/25

Ep. 75 | Heather Burbeck-Rodriguez | General Cleaners\ CRDN

Join us on this episode of the Realistic CEO podcast as we sit down with Heather Burbeck-Rodriguez, CEO of General Cleaners and a fire and water restoration company. Heather shares her inspirational journey from starting as a part-time bookkeeper to becoming a successful business owner. She discusses the challenges of running two businesses, the importance of continuous learning, team building, and the rewarding experience of giving back to the community. Heather also offers invaluable advice for aspiring business owners and a glimpse into her personal interests. Tune in for an insightful conversation filled with practical tips and heartfelt stories.

00:00 Introduction: The Dream of Becoming a CEO

00:22 Welcome to the Realistic CEO Podcast

00:39 Meet Heather: General Cleaners and More

01:28 Heather's Journey to Business Ownership

03:15 Lessons Learned in Business

03:56 Advice for Aspiring Entrepreneurs

07:32 Balancing Business and Family

09:49 The Challenges of Buying a Business

13:15 The Importance of Team Building

22:08 Networking and Community Involvement

24:27 Heather's Personal Interests and Closing Remarks

Next

Ep. 74 | The Reluctant CEO: From Doubt to Dominance in the Nonprofit World